And one more thing...

I just saw yet another pro-bono ad with a minute call to action and an almost non-existent web address, so I'm back on the soapbox (momentarily, I promise) for just a sec.

Hey, creatives. Yeah, you. If some non-profit organization gives you free reign to produce a piece to raise awareness, funds, site visits, lists of names, or whatever, I hereby make it your duty to GET THE MESSAGE ACROSS. You heard me. Don't lock yourselves into a room and have some wankfest over how many awards your clever visual pun is going to win you.

I've worked with some of these organizations, writing fundraising letters and reply coupons to pull a dollar or two. Some of the top people at these places make as much as you made as a junior. They don't have money to spare. All they have is passion and a mission.

So get the message out. Raise those funds. And zip up your pants, you opportunists.