Big meeting. Complete with snacks. In comes lunch. Client hands out brief. Everyone's friendly. Chit-chat exchanged. And then, just as we were rocked happily, full of chicken and hope, the universe stands on its head.
Client: This time round, we want something out of the ordinary. Jazzy. Elegant, something that pops, rich-looking, special, pull out all the stops...
Agency (purring): Mmm....
Client: Just keep in mind we have half the budget this year.
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