May 8, 2009

Breaking news!


This just in:

Client requests DM piece with NO LOGO and NO COMPANY NAME. You heard right--they don't want to include any of their details in the piece, anywhere. They don't even want us to use their corporate colours.

They think it creates intrigue. I think it's like a joke without a punch line.

Next up: Pigs take wing!

4 comments:

  1. Oy. It's like the advertising version of the Witness Protection Program. Could you at least convince them to split the brown-paper-bag sample against something with a logo on it? I'm always baffled why people don't do more testing.

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  2. They seem to think including any identifying factors will turn clients off. Which, to me, seems like they may have a much bigger problem...

    I mean, even those brown-envelope DMs reveal themselves inside. You've got to give clients a little reassurance that the piece isn't coming from some long-lost Nigerian prince...

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  3. I have seen billboards using same tactic. "Something new is coming to town" next one "Ooo...almost here" final months later "(insert name)Reality. Call us blah blah." Choke.

    I am way to A.D.D. for that type of intrigue. I have a neighbourhood mailbox and when i open it up and its full of ad'ish type of material I restuff into the top.

    You should show us the final copy as we will never who the client is, as to their wishes I guess.

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  4. I think they expect that people will call/visit their site and all will be revealed. But how many potential customers are lost playing a silly hide-and-seek game like that?

    Advertising should be honest. And clients shouldn't be ashamed about their company.

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